Social Media Statistics
There are currently over 4.59 Billion Social Media Users equating to about 58% of the population! [Statista 2022]
There are currently around 2.94 Billion users worldwide making it the most widely used platform [Dataportal 2022]
- 84% of users are aged 18-29
- 81% of users are aged 30-49
An average of 2.5 hours each day is spent on social media! [Dataportal 2022]
75% of internet users use social media to research products [Dataportal 2022]
73% of marketers believe that social media has been ‘somewhat effective’ or ‘very effective’ for their business [Buffer 2019]
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