Social Media Statistics

There are currently over 4.59 Billion Social Media Users equating to about 58% of the population! [Statista 2022]

There are currently around 2.94 Billion users worldwide making it the most widely used platform [Dataportal 2022]

  • 84% of users are aged 18-29
  • 81% of users are aged 30-49

An average of 2.5 hours each day is spent on social media! [Dataportal 2022]

75% of internet users use social media to research products [Dataportal 2022]

73% of marketers believe that social media has been ‘somewhat effective’ or ‘very effective’ for their business [Buffer 2019]

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